In 2011, three Parisian friends with a passion for urban culture, skateboarding, hip-hop, and street art launched an online webzine called Jacker. No one knew at the time that this project would become one of the most respected French streetwear brands of its generation. A decade later, Jacker has managed to create a unique, instantly recognizable identity, supported by a storytelling as solid as the pieces themselves. At Ultimate StreetStore in Digne-les-Bains, we are official Jacker resellers and proud of it.
From press to fashion: a unique trajectory
Jacker's story is atypical in the landscape of streetwear brands. Most brands start with a piece of clothing—a t-shirt, a cap, a pair of shoes—and then build a universe around it. Jacker did the opposite: they started with the universe and built the clothes.
The Jacker webzine publishes articles on the skate scene, hip-hop, street art, and urban culture around the world. The content, 80% written by the founders themselves, reveals a deep and authentic knowledge of these cultures—not an external observer's view, but active participants documenting what they experience.
This total immersion in the cultures they cover would define the Jacker brand when it officially launched in 2013. Each collection is informed by years of cultural research, travel, encounters, and lived experiences. This isn't marketing disguised as storytelling—it's genuine storytelling that finds its form in clothing.
The print magazine: when Jacker distributes its universe to the world
Before creating clothes, Jacker created magazines. The print version of Jacker magazine is distributed in cities as diverse as Berlin, Sydney, Los Angeles, and Vancouver—all places where skate, hip-hop, and street art cultures have a strong presence. This international distribution from the outset places Jacker in a global rather than purely local context.
The magazine covers subjects that go beyond simple fashion trends: interviews with professional skateboarders, reports on street artists, cultural analyses of hip-hop. It is a serious publication, with a refined editorial vision, that takes its readers seriously.
2013: the clothing line is born
The first Jacker collection arrived in 2013. From the outset, the brand established its codes:
- Screen-printed storytelling: fragments of stories printed inside sweatshirts and t-shirts, transforming each piece into a narrative object.
- Manufacturing quality: production in Portugal with demanding standards, quality cottons, and meticulous prints.
- Seasonal collections with a narrative arc: each season is a new part of an ongoing story—customers who follow the brand accumulate elements of a larger narrative.
- Limited edition: Jacker does not overproduce. Pieces are issued in quantities that maintain their rarity and desirability.
Jacker's visual DNA
Recognizing a Jacker piece is possible even without seeing the logo. The brand has developed its own visual language, influenced by the aesthetics of the 80s-90s, comics, genre films, and the cultures it documents.
The graphics are often narrative—they tell something, refer to something. You'll find characters from the brand's universe, characteristic typographies, color palettes that vary with the seasons but always remain consistent with Jacker's overall universe.
Hoodies and sweatshirts are generally in oversized or relaxed fits, designed to be worn with ease rather than fitted. T-shirts often have superior quality prints—multi-layer screen printing, texture effects, gradients—which differentiate them from generic graphic t-shirts.
Jacker and the Parisian streetwear scene
Paris has always been a fashion city, but Parisian streetwear has its own codes that differentiate it from American or Japanese streetwear. There's a certain natural elegance in Parisian street fashion, an attention to cut and detail that reveals a sartorial heritage even in the most casual styles.
Jacker perfectly embodies this Parisian duality: an authentic streetwear brand, nourished by global alternative cultures, but with that French finesse in design and execution. This is why the brand resonates so well in France and internationally.
The current collection at Ultimate StreetStore
Our Jacker selection covers the most representative pieces from recent collections:
- Hoodies and sweatshirts: the brand's masterpieces, with inner storytelling, made from quality cottons, available in Jacker's characteristic oversized fits.
- T-shirts: from basic with a logo to more graphic with elaborate prints, several options to integrate Jacker into your wardrobe.
- Baggy pants: the ample cut that defines the Jacker aesthetic on the bottom, to pair with a hoodie or t-shirt depending on the occasion.
- Caps and accessories: the natural complements to complete a Jacker look.
How to wear Jacker in Digne-les-Bains?
The Jacker style adapts perfectly to a life between city and nature—which Digne-les-Bains embodies very well. Associations that work:
- Jacker hoodie + cargo baggy + sneakers: the assertive and coherent streetwear look.
- Jacker t-shirt + straight jeans + light jacket: a casual outfit elevated by the brand's graphic.
- Jacker sweatshirt alone or layered under a jacket: versatile for transitional seasons.
Find Jacker at Ultimate StreetStore
Our Jacker selection is available in store in Digne-les-Bains and on ultimate-streetstore.fr. Feel free to visit the store to see and touch the pieces—the materials and manufacturing details are even better appreciated in person than through a screen.
Jacker is a brand that deserves to be known and supported. If you don't know it yet, this store visit could change your relationship with streetwear.