A unique boutique in the heart of Digne-les-Bains

Welcome to Ultimate, your streetwear, sneakers and lifestyle concept store in the Alpes-de-Haute-Provence. Located in the heart of Digne-les-Bains, our space of more than 400 m² is dedicated to urban fashion, streetwear, sportswear and skate culture.
More than just a store, Ultimate is a lively and evolving place, run by a passionate team who advises you and makes every visit memorable.

Sneakers on the ground floor

Space dedicated to sneakers with a sharp selection:
Salomon, Saucony, Vans, Adidas, Nike... etc.
Lifestyle, technical and skate-adapted pairs.

Men's fashion

Streetwear and outdoor references:
Carhartt WIP, Dickies, Nike, Obey, Levi’s, Picture Organic Clothing, Volcom, Jacker, The North Face, Farci Studio, …

Women's fashion

Upstairs, a trendy and outdoor feminine world:
Only, Levi’s, The North Face, JJXX, Volcom... and more.

Accessories & lifestyle

An original selection to complete your looks and your daily life:

• Wilson basketballs
• Practical accessories: ice cube trays, bottle openers, water bottles, mugs, thermoses, knives, grinders
• Essentials: Stance socks, Komono watches and glasses, 47Brand caps, Kendama Krom, but also all the accessories from our brands Carhartt WIP, Dickies, Picture, Volcom, The North Face...

Top floor: SKATE + modular space (customization, second-hand, pop-up, exhibition, destocking)

The top floor brings together Ultimate's entire DNA:

• SKATE, freestyle scooter & BMX: equipment, culture and advice, with a strong local anchorage around the Digne-les-Bains skatepark and the recent opening of the Digne-les-Bains pump track — essential spots for practicing and keeping the urban scene alive.
• Workshop & pop-up: textile customization (DTF, flex, Embroidery) to create your unique pieces, a selection of artistic accessories, such as Montana sprays, for custom and street art enthusiasts, and a modular space that changes with the seasons: second-hand clothing, destocking corner, exhibitions, events… A floor that moves to the rhythm of the community.

The Ultimate spirit

Independence, passion, proximity.
We select the best of streetwear, sneakers, skate and lifestyle, and offer a friendly experience in a place that is constantly evolving.

👉 Come visit us in Digne-les-Bains or discover our online selection.