Blog Streetwear, Sneakers & Skate

The North Face Evo et Essentials : comment porter le gorpcore cet automne

Fleece, joggings Evo SD, sacoche Jester et casquette trucker : comment composer un look gorpcore cet automne avec la ligne The North Face Essentials & Evo disponible chez Ultimate. Read more...

Comment entretenir vos vêtements et sneakers Gore-Tex : le guide astuces

Nos astuces concrètes pour nettoyer et raviver l'imperméabilité de vos sneakers et vêtements Gore-Tex (Salomon, The North Face, Picture) sans les abîmer. Read more...

Hoodie, sweat-shirt, sweat à capuche : quelle différence, et comment bien choisir le sien ?

Sweat-shirt, hoodie, sweat zippé : les vraies différences entre ces pièces qu'on confond souvent, et comment choisir la bonne selon son usage. Read more...

501, 511, Middy Balloon : quelle coupe de jean Levi's choisir chez Ultimate ?

501 droit, 511 slim, Middy Balloon ample : comment choisir la bonne coupe de jean Levi's parmi les modèles disponibles chez Ultimate. Read more...

À quel âge peut-on commencer le skateboard ? Le guide par âge

Pas d'âge minimum officiel pour débuter le skate, mais des repères utiles selon l'âge et le développement de l'enfant, le guide complet par Ultimate StreetStore. Read more...

Comment laver un jean brut sans le faire dégorger ni le décolorer ?

Le jean brut ne se lave pas comme les autres : les bons gestes pour préserver l'indigo et la patine, avec les jeans Carhartt WIP Landon et Newel en exemple. Read more...

Levi's 501 : l'histoire du premier jean du monde

L'histoire vraie du 501 : le brevet de 1873, Jacob Davis le tailleur de Reno, et Levi Strauss le grossiste de San Francisco qui ont inventé le jean moderne. Read more...

Jacker Usual Chaos – Fall '26 : bonnets, cagoules et jeans baggy débarquent chez Ultimate

Usual Chaos – Fall '26, la nouvelle collection Jacker, est arrivée chez Ultimate le 3 septembre : bonnets, cagoules N°1890, jeans baggy et essentiels d'hiver, à découvrir à Digne-les-Bains et en... Read more...

Levi's arrive chez Ultimate : 501, 511 et les essentiels Housemark

Levi's fait son entrée chez Ultimate : jeans 501, 511 Slim, Middy Balloon femme et essentiels Housemark (tees, sweats quarter zip, ceinture). Read more...

Gore-Tex : comment fonctionne la membrane imperméable de vos sneakers Salomon

Comment fonctionne vraiment la membrane Gore-Tex, pourquoi elle coûte plus cher qu'un simple traitement déperlant, et quels modèles Salomon (et Picture) Gore-Tex sont disponibles chez Ultimate. Read more...

Saucony ProGrid Omni 9 : la nouvelle sneaker à connaître cette rentrée

Nouveau coloris Sage/Black et tour complet de la palette Saucony ProGrid Omni 9 disponible chez Ultimate StreetStore, à Digne-les-Bains et en ligne. Read more...

Picture Organic Clothing : la nouvelle collection est arrivée chez Ultimate

La nouvelle collection Picture Organic Clothing est arrivée chez Ultimate : t-shirts, sweat, casquettes et accessoires outdoor éco-responsables, à découvrir en boutique à Digne-les-Bains et en ligne. Read more...

Saucony Lifestyle: Back-to-School 2025 Sneakers at Ultimate Digne-les-Bains

The back-to-school season of 2025 marks a new chapter in the world of lifestyle sneakers, and Saucony is making a striking impression. At Ultimate StreetStore in Digne-les-Bains, we have selected... Read more...

Dickies arrives at Ultimate: shop the collection online

It's news that makes us proud: Dickies has arrived at Ultimate StreetStore, in store in Digne-les-Bains and on our website ultimate-streetstore.fr. A brand whose history is as solid as its... Read more...

History and Culture of Skateboarding: A Major Influence on Streetwear Fashion

Skateboarding is much more than an extreme sport or a leisure activity. It's a true cultural phenomenon that, since its Californian origins in the 1950s, has profoundly transformed our relationship... Read more...

A new dimension of comfort with Stance boxers!

If you're a regular at Ultimate StreetStore, you'll know Stance for its socks, which have become legendary in streetwear and NBA culture. But the Californian brand didn't stop at socks:... Read more...

Nouvelle collection Saucony chez Ultimate

New Saucony collection at Ultimate

It's official: Saucony has arrived at Ultimate StreetStore in Digne-les-Bains. After months of researching brands that deserve a place in our selection, we are delighted to welcome this legendary American... Read more...

The NY Cap: An Iconic and Timeless Accessory

Few accessories manage to endure through the decades without ever losing their relevance. The NY cap is the perfect example. Wearing the cap with the New York Yankees initials means... Read more...

Exclusive Collaboration Between Vans and Spitfire Wheels

In the world of skateboarding, some collaborations leave a lasting impression far beyond specialized circles. The one between Vans and Spitfire Wheels is one of those associations that transcends a... Read more...

Jacker Get Away Collection Printemps 2024

"Get Away" - Jacker's Epic Adventure - Spring 2024 Collection

Since its creation in 2011, Jacker has developed a unique signature in the French streetwear landscape: that of a brand that tells stories. Each season is a new episode in... Read more...

First drop: new collections are coming!

The moment has arrived. After weeks of preparation, selection, and negotiation with our partners, the first drop of our new autumn-winter collections is officially available at Ultimate StreetStore in Digne-les-Bains... Read more...

Heritage Hoodie!

The hoodie. This seemingly simple piece, so familiar that we eventually stop seeing it, actually hides a rich and complex history that spans centuries, continents, and cultures. From the monastic... Read more...

Carhartt WIP: From Rail to Graffiti

Some brands try their hand at streetwear culture. And then there's Carhartt WIP — a brand that never had to seek out the streets, because the streets came to it.... Read more...

47 Brand: MLB Caps, Between Street Cred and Authentic History

In the world of streetwear accessories, few brands manage to combine authentic sports credibility with urban cultural stature as consistently as 47 Brand. This American brand, founded in 1947 by... Read more...

Discover Jacker: The Epicenter of Urban Culture and Streetwear Fashion

In 2011, three Parisian friends with a passion for urban culture, skateboarding, hip-hop, and street art launched an online webzine called Jacker. No one knew at the time that this... Read more...

Vans Knu Skool: The Perfect Balance Between Style and Performance

Since 1966, Vans has been making shoes for skateboarders. In nearly 60 years of existence, the Anaheim, California brand has created some of the most iconic silhouettes in sneaker history:... Read more...

Pantalons cargo streetwear automne-hiver 2023

Cargo Pants: The Autumn-Winter 2023 Trend at Ultimate StreetStore

If you feel like everyone is wearing cargo pants right now, it's not an illusion. The cargo trend is one of the deepest and most enduring of Fall-Winter 2023, and... Read more...

Salomon Sportstyle : L'Évolution du Gorpcore et la Fusion de la Mode et de la Performance

Salomon Sportstyle: The Evolution of Gorpcore and the Fusion of Fashion and Performance

In 1947, in a small town in the French Alps called Annecy, Georges Salomon founded a company specializing in chainsaw blades for woodworking. A few years later, he pivoted to... Read more...

Mother Socker: Socks that Deliver Your Message in Style

There are brands that take fashion seriously, and others that prefer to take it with humor. Mother Socker clearly belongs to the second category — and that's precisely what makes... Read more...

Eco-responsible brand Faguo arrives at ULTIMATE

In a fashion world where sustainability is often relegated to a mere marketing ploy, Faguo stands out as an exception. This French brand, founded in 2009, has built its entire... Read more...

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