It's official: Saucony has arrived at Ultimate StreetStore in Digne-les-Bains. After months of researching brands that deserve a place in our selection, we are delighted to welcome this legendary American running shoe brand, whose vintage silhouettes have been a worldwide sensation for several years. If you are not yet familiar with the brand, this comprehensive guide is for you.
Saucony: 125 years of sports expertise
Few brands can boast a history as rich as Saucony. Founded in 1898 in Kutztown, Pennsylvania, the company takes its name from the Saucony River that flowed near its first facilities. Originally specializing in children's shoes, the brand quickly pivoted to performance sports footwear.
In the 1960s, Saucony became a benchmark for top American runners. Its cushioning technologies – notably the Grid series, which incorporates a stabilization grid in the sole – allowed it to differentiate itself from intense competition. Olympic athletes chose Saucony for their training and competitions, crediting the brand with an authentic sporting aura.
This technical expertise accumulated over decades is precisely what makes Saucony silhouettes so attractive today in the lifestyle universe: behind each model, there is a true history of performance.
The vintage revolution: when sport becomes fashion
The return to grace of 80s-90s-2000s running sneakers is one of the most striking phenomena in streetwear over the last decade. New Balance with its 990 and 992, ASICS with its Gel-Lyte and Gel-Kayano, Nike with its vintage Air Max – all these brands have capitalized on their sporting heritage to conquer fashion culture.
Saucony has established itself in this movement with a strong visual identity and instantly recognizable silhouettes. The Shadow, the Jazz, the Grid Series: all models that possess a distinctive aesthetic, with their multiple overlays, contrasting colors, and "chunky" look that fashion enthusiasts particularly appreciate.
Select Parisian boutiques like Quatre Vingt Dix and international retailers like Sneakersnstuff have helped reintroduce Saucony into the fashion circuit, with exclusive collaborations that blend sports archives and a contemporary vision.
Our first selections
For this first Saucony selection at Ultimate, we have chosen two iconic silhouettes that perfectly represent the brand's DNA:
Shadow 5000 — the 80s icon
The Shadow 5000 is one of the shoes that built Saucony's reputation in the 1980s. Initially designed for cross-country performance, it stands out for its robust construction, material overlays, and slightly elevated profile. Revisited for everyday life, the Shadow 5000 retains all its vintage character while benefiting from contemporary finishes and carefully studied colorways.
It pairs wonderfully with slim or straight jeans, a basic T-shirt, and a light jacket. Its imposing but not excessive silhouette adapts to almost all styles.
Ride Millennium — the future of the past
The Ride Millennium represents a more futuristic vision of Saucony's 2000s design. Its more fluid lines, less voluminous profile than some of the brand's chunky silhouettes, and its Grid cushioning technologies make it a comfortable sneaker for a full day of wear. Perfect for those who appreciate retro style without wanting overly bulky shoes.
What's coming next
Our partnership with Saucony is just beginning. Starting in spring 2025, new silhouettes will be added to our selection, including models with exclusive colorways and anticipated collaborations. We are also working to expand the range to include sizes that better meet the needs of the entire family.
To be the first to be informed of new arrivals, follow us on our social networks and subscribe to our newsletter. The most in-demand Saucony pieces sell out quickly – don't miss the drops.
Available in store in Digne-les-Bains and online
Come and discover our Saucony selection in our store in the center of Digne-les-Bains. Our team will guide you to find the right size and model for your foot and style. And if you are far away, the entire selection is also available on ultimate-streetstore.fr with fast delivery throughout France.
Welcome to the world of Saucony. Welcome to Ultimate StreetStore.