Since its creation in 2011, Jacker has developed a unique signature in the French streetwear landscape: that of a brand that tells stories. Each season is a new episode in a narrative universe that draws as much from genre cinema as it does from comic books, video games, and underground culture. For spring 2024, Jacker plunges us into "Get Away"—Part 13 of its ongoing saga—an epic adventure that unfolds between the streets of France and the jungles of Colombia.
Jacker: A Brand Born from a Passion for Stories
Before becoming a clothing brand, Jacker was a webzine. Founded in 2011 by three Parisian friends passionate about urban culture, skateboarding, hip-hop, and street art, Jacker started by publishing online content before moving to print editions distributed in cities like Berlin, Sydney, Los Angeles, and Vancouver.
This editorial origin explains everything that differentiates Jacker from an ordinary streetwear brand: the importance given to storytelling, visual narrative, and the universe built season after season. At Jacker, a garment is not just a garment—it is an object that carries meaning, that tells a story, that is part of a larger narrative.
In 2013, the clothing line was officially launched. Skate-style T-shirts, hoodies, caps, skate decks, and women's collections—everything is manufactured in Portugal with high-quality standards. The pieces are carefully designed, the materials thoughtfully selected, and the prints executed with a finish that fully justifies the brand's premium positioning.
"Get Away": Welcome to Part 13
Jacker's spring 2024 collection is titled "Get Away" and represents the 13th part of a saga that has been unfolding for several years. As always with Jacker, the narrative is at the heart of the collection: the chapters of the story are screen-printed inside the sweatshirts and T-shirts, transforming each piece into a narrative fragment of a contemporary thriller.
Chapter 1: The Shocking Awakening
The story begins abruptly: our protagonist wakes up in the middle of a car crash. Smoke rises, debris is everywhere, and memory is fragmented. More questions than answers. This is the starting point of an adventure that will take him far beyond what he imagined.
Chapter 2: The Apartment Disaster
Back in his apartment, clues accumulate. Traces of mysterious activity, encrypted messages on an old Minitel, connections to a trafficking he was unaware of. Everything points to an astonishing destination: Medellín, Colombia.
Chapter 3: The Fall and the Rebound
A nightmarish flight over the Andes. The plane catches fire on approach to Medellín. A parachute magically appears. The landing is brutal, but our hero is alive—and the journey has only just begun.
Chapters 4 to 6: In the Bowels of Medellín
The streets of Comuna 13, one of Medellín's most vibrant neighborhoods, become the scene of a thrilling quest. Our protagonist traces Angela, a mysterious figure at the heart of the plot. Medellín's nights, vibrant with music and danger, offer a narrative setting as rich as it is intense.
The Jacker Genius: When Clothes Become Books
What makes Jacker's approach truly unique is the integration of narrative into the object itself. By wearing a Jacker hoodie from the "Get Away" collection, you are literally wearing a chapter of a story. The inner screen print is a detail that transforms the experience of wearing the garment: it's a private pleasure, a secret between you and the brand.
This approach particularly resonates with a generation that consumes fiction in all its forms—series, podcasts, narrative games, graphic novels. Jacker responds to this taste for immersion and constructed universes by transforming fashion into a vehicle for storytelling.
The Pieces of the Spring 2024 Collection
The "Get Away" collection comes in several categories of pieces:
- Hoodies and sweatshirts: the core pieces of the collection, with the story chapters screen-printed inside. Comfortable oversized cuts, quality cottons, and graphics that tell as much as they decorate.
- T-shirts: several models with visuals inspired by the collection's narrative universe—from understated to more expressive.
- Pants: baggy and cargo pants adapted to the collection's visual language, with details and finishes characteristic of Jacker.
- Caps and accessories: pieces that complete the looks while carrying the season's visual identity.
How to Wear Jacker?
The Jacker aesthetic is rooted in the tradition of Parisian streetwear: pieces with personality, that assert themselves, but maintain an elegance characteristic of French style. The best combinations are:
- Jacker hoodie + baggy cargo + sneakers: the perfect trio for a strong streetwear silhouette.
- Jacker T-shirt + straight jeans + coach jacket: a more balanced outfit where the T-shirt becomes the focal point.
- Jacker sweatshirt + technical joggers + chunky sneakers: for a cohesive sport-street look.
Available at Ultimate StreetStore in Digne-les-Bains
At Ultimate StreetStore, we are official Jacker retailers. Our selection covers the most striking pieces from the latest collections, with a particular focus on the "Get Away" spring 2024. Come discover the collection in-store in Digne-les-Bains or on ultimate-streetstore.fr.
Jacker pieces are often produced in limited quantities. If a piece catches your eye, don't wait too long—the Jacker universe attracts more and more discerning enthusiasts who appreciate the quality and coherence of a brand that has something to say.