In a fashion world where sustainability is often relegated to a mere marketing ploy, Faguo stands out as an exception. This French brand, founded in 2009, has built its entire identity on a concrete and measurable eco-responsible commitment. And what's remarkable is that this commitment doesn't come at the expense of style: Faguo sneakers and clothing have a distinctive, minimalist, and refined aesthetic that makes them desirable far beyond their ethical dimension. At Ultimate StreetStore in Digne-les-Bains, we are proud to welcome Faguo to our selection.
The origins: a promise planted in the earth
Faguo's story began in 2009 with two students from École Centrale Paris, Nicolas Rohr and François-Ghislain Morillion. During their studies, they realized that since 2001, a personal project had bound them: for every pair of shoes bought in their lives, they committed to planting a tree. This private commitment became the foundation of their business project.
Faguo — whose name is borrowed from an Occitan verb meaning "to do" — was born with a simple yet revolutionary proposition: for every product sold, the company plants a tree. Not as a vague promise or symbolic gesture, but as a concrete, traceable, and verifiable commitment. Each Faguo product comes with a QR code that allows you to precisely locate the tree planted in its name.
Today, Faguo has planted over 4 million trees in France, Europe, and worldwide. It's a forest, not a promise.
Responsible production from start to finish
Faguo's commitment doesn't stop at trees. The brand has developed a holistic vision of responsible fashion that touches all stages of production:
Raw materials
Faguo prioritizes sustainable and certified materials: LWG (Leather Working Group) certified leather for leather shoes, GOTS certified organic cotton for clothing, recycled materials (recycled plastic, recycled cotton) progressively integrated into collections. The proportion of eco-responsible materials in production increases every year.
Partner factories
Faguo works with a limited network of partner factories in Europe and Asia, chosen for their social and environmental standards. The brand transparently publishes a list of its suppliers — a rare practice in the industry — and conducts regular audits of its production partners.
Transport and logistics
Faguo optimizes its supply chains to reduce the carbon footprint of transport. The brand offsets residual emissions through its tree-planting programs and other certified carbon offsetting projects.
Faguo sneakers: style as a weapon of seduction
Beyond ethics, what distinguishes Faguo in our selection is the quality and style of its sneakers. The brand has developed its own aesthetic identity: minimalist, French, elegant without being stiff.
The Hazel — the Faguo classic
The Hazel is probably the most iconic sneaker in the Faguo range. Its low, clean silhouette, quality materials (leather or textile depending on the version), and carefully selected colorways make it a piece that adapts to a multitude of styles. It can be worn equally well with straight jeans and a shirt or with a more sport-chic ensemble.
The Commute 1 — the city walker
The Commute 1 is Faguo's answer to the needs of those who walk or cycle in the city. Comfortable, resistant, and stylish, it is designed for daily kilometers on asphalt without sacrificing an ounce of aesthetics. Its thicker sole offers superior cushioning, ideal for long days on your feet.
The Elm — the versatile one
The Elm strikes a perfect balance between sport and lifestyle. Its robust construction and exceptional comfort make it a sneaker for all occasions — as comfortable in a relaxed casual setting as in a relaxed professional environment.
Faguo clothing: eco-responsible that dresses well
Faguo's textile range extends the same values to clothing. Organic cotton t-shirts, recycled cotton sweatshirts, recycled material jackets — each piece carries the dual promise of quality and responsibility. The cuts are modern and French: neither too oversized nor too fitted, they naturally adapt to the European physique.
Why choose Faguo at Ultimate StreetStore?
By purchasing a pair of Faguo at Ultimate, you are simultaneously making several good choices:
- You are investing in a quality shoe or garment, made to last
- You are supporting a French brand that has made sustainable development a pillar of its business
- You are concretely contributing to the planting of a tree
- You are wearing something stylish — because good shouldn't be ugly
Come discover Faguo in Digne-les-Bains
Our Faguo selection is available in store in the center of Digne-les-Bains and on ultimate-streetstore.fr. We offer the most relevant models in the range, with several colorways and sizes available.
If you are looking for a brand that combines style, quality, and ecological awareness, Faguo deserves your attention. And if you want to know more about our selection or the brand's commitment, our team in store will be happy to assist you.